About BI

BI provides customers with the rarest and most exceptional wines from Bordeaux, Burgundy, Italy, Champagne and the rest of world. Established in 1997, BI has quickly grown into a major force in the international fine wine market: with offices in London, Hong Kong, Singapore and Los Angeles, BI is a multi-award-winning fine wine merchant with an inclusive, unstuffy style. Our aim is to make the world of fine wine accessible to a broader audience, removing the elitism and promoting an innovative approach to fine wine.

Our careful analysis of the wine market enables us to make sure we deliver the keenest prices on the market. We guarantee the authenticity and provenance of our stock, recognising the needs and demands of our clients – many of whom are among the greatest collectors in the world.

With some of the most knowledgeable and dedicated people in the wine industry, you can expect great service from BI. That is just the beginning: we go way beyond this, with tastings, events and dinners with the world’s greatest wine producers at some of the finest restaurants and exclusive locations. Our wine school, run by industry legend Michael Schuster, hosts multiple courses and one-off classes which have gained quite the reputation: be warned, they book up very quickly.

In 2009 we introduced LiveTrade, the world's first on-line trading platform for fine wine with firm bid and offer prices available 24 hours a day – no other merchant can offer this service with guaranteed provenance and quality of stock. This product won the ‘Innovator of the Year’ award at the 2009 International Wine Challenge and has subsequently gone on to trade over £300m worth of wine.

We offer the finest long-term storage for your wines and spirits in our state-of-the-art warehouse, The Colerne Reserve, designed and operated by Octavian. With over a million bottles under our care you can be sure that we are treating your collection as if it were our own.

We have also recently introduced our Live Valuation and Instant Broking function, which provides instant, up-to-the-minute valuations for your BI Reserves and enables you to add them to our Broking List in a few clicks.