Staff & Contacts
UK Staff & Contacts
Address & Registered Office
BI Wines and Spirits Ltd.
10 Hatton Garden
London EC1N 8AH
Registered in England & Wales
Company Number 03284109
For press enquiries, please contact Giles Cooper.
Phone Number: +44 (0)20 7269 0705
Directors - Phone Number: +44 (0) 20 7269 0703Open
Gary Boom was born in South Africa, and holds a BSc in finance from the university of Cape Town. Between 1985 and 2001, Gary worked for a range of London money brokers specialising in interest rate options, and was a director at Intercapital Group. Gary founded Bordeaux Index in 1997 in London, opened an office in Hong Kong in February 2007, in Singapore in December 2011, and in LA in April 2013. Outside work, Gary loves travel, Burgundy, shooting and Arsenal.
Chief Operating Officer
Kat joined BI from 23 years in marketing services. A qualified accountant, she most recently held a global role addressing strategic and operational challenges for an international advertising network. With no formal experience in the wine industry Kat is looking forward to immersing herself in the world of fine wine.
"My father never really worked, but got cash from various sources. He'd make commission on a deal and blow it on the horses"... Not strictly true, as Andrew says his father also spent some money on fine wine, which is how he developed his love of claret and subsequently, all the wines of Europe. Since joining BI, Andrew has met and made friends with people for whom wine is a passion. His palate is now in a state of confusion!
Director and Trade Sales
Seb started in the wine trade in 1991 through the traditional route of van driver and worked in various areas of the wine trade until he finally found his niche in sales. Seb was one of the founding members who assisted in setting up BI in 1997, proudly becoming a director and partner of the business in 2004. He spends his spare time sharing fine wine and food with family and friends, listening to live music, following Chelsea and planning which city to run his next marathon in.
David trained in Oenology at Roseworthy College in Adelaide and went on to work vintages at Chateau Cissac in Bordeaux, Taylor's in the Douro Valley and Mount Adam and Turkey Flat in South Australia. Upon returning to the UK, David spent 5 years working agency-side managing a portfolio of French wine brands. David then honed his retail skills, establishing a small independent wine merchant which grew to four shops in Hampshire, before joining BI in 2010.
Click the link below to email Colin.
Sales Team - Phone Number: +44 (0) 20 7269 0703Open
UK Sales Director
Tom first joined the wine trade back in 2000 after returning from a hedonistic trip to Tuscany, when he first learnt about the joys of great wines. Moving up the ranks at various merchants, including a stint in his family's auction business, Tom looks after both Trade and Private clients. Professional highlights include Tom's invitation to a 'once-in-a-lifetime' tasting of vintage Madeira; he still dines out on drinking 1790 Sercial and 1931 Quinta do Noval.
Catherine considers herself 'a true French woman born and bred'; growing up in a land dedicated to food and wine, Catherine has worked for the last 20 years in the fine wine industry and completed WSET exams along the way. She is renowned as Andrew Bruce's "bras droit" here at BI, managing the daily Private sales to an eclectic customer base. She enjoys cooking delicious French food and cycling in Richmond Park.
Katie Withers Green
Private Client Account Manager
Private Client Account Manager
Private & On-Trade Client Account Manager
Anneka’s love began as a teenager in Italian-American restaurants where the wine outshone the food. After attending Emory University and UCL, learning Greek, running a radio station, excavating a Victorian golf hole, and collecting a WSET, she ran a boutique London restaurant and its wine list before joining BI. When not writing poetic tasting notes, she’s found discussing the best American terroirs and Celestins.
Head of BIX & Client Reserves
Lewis adopted the “school of life” approach, joining the wine trade after his completing his A-Levels. Upon gaining his WSET advanced level qualification, Lewis moved into wine logistics before joining BI in 2008 as Client Reserves Manager. Recently, Lewis joined the Sales Team operating under dual roles. Currently studying for a BA in Management, Lewis enjoys eating out, walking and frequenting Stamford Bridge... as long as the Harwood Arms comes before or after.
Investment Team - Phone Number: +44 (0) 20 7269 0715Open
Head of Wine Investment
Matt studied Classics at St. John’s College, Cambridge, before spending 12 years working for Goldman Sachs’ Investment Banking Division across a number of roles, with responsibility for some of the firm’s largest clients. Increasingly unable to resist combining work with his passion for fine wine, Matt was excited to join BI in early 2018 to focus on all aspects of our fine wine and spirits investment offering. Outside of work, Matt is a long-suffering Arsenal fan and a keen gardener.
Geraint worked as an analyst at an historic English bank before joining BI - via a short stage in Bordeaux. He has been instrumental in the development of BI’s Investment Group since 2007, and has worked in both London and Hong Kong offices.
LiveTrade Team - Phone Number: +44 (0) 20 7269 0715Open
After studying Economics and Management at Manchester University, Tim began working at Fidelity Investment services and CCF Stockbrokers. He then spent the majority of his career at Eurobrokers (where he was an associate director) and Tradition and Tulletts dealing interest rate derivatives. Away from work, Tim swims every morning, practices yoga and is an avid Manchester United fan.
Purchasing Team - Phone Number: +44 (0) 20 7269 0715Open
Head of Purchasing
Philippe had the good fortune to grow up in a great wine region, the Languedoc; as such working in the wine industry was a natural career choice! After finishing university in Montpellier, Philippe worked in the wine trade in Paris before relocating to London in order to get a new perspective on the industry. Philippe started at BI in 2009 and is now doing what he's most passionate about - Purchasing. Philippe enjoys running, hiking, travel – and of course, great wine.
Having walked the familiar path into the wine trade via Majestic Wine’s graduate retail scheme, Giles progressed from store level to Marketing Manager in 2005. For the next 5 years Giles ran the direct marketing function at Majestic before briefly dipping out of wine and into food. Eventually the lure of the wine trade became too much and, in late 2011, Giles returned to the industry of his passion, joining BI as Head of Marketing and PR. After almost 8 years in this role Giles moved across the desk to the Purchasing team where he is now responsible for the New World, Spain and Portugal.
The aptly-named Margaux is originally from Bordeaux – St Emilion to be specific – where her parents run a vineyard; so she has always been in contact with the wine industry. Naturally passionate about wine, Margaux studied Wines and Spirits in Bordeaux. The lure of London and its incredible wine business provided the next challenge, leading Margaux to join Bordeaux Index in the purchasing department.
A native of Birmingham, Oliver studied languages at Leeds University and then began his wine career with a high street merchant, before joining Bordeaux Index in 2006. Oliver now heads up the purchasing department overseeing the Bordeaux inventory as well as keeping a thirsty eye on BI's Italian wine selection. Oliver can often be heard conversing in French, Italian, Thai or Brummie.
Spirits Team - Phone Number: +44 (0) 20 7269 0715Open
Having grown up in a family of wine-lovers, Richard was exposed to all things alcohol from an early (ish!) age. Whilst initially only ever allowed to drink wine, his interest was piqued enough by a bottle of Glen Grant whisky found in his Grandfather’s drinks cabinet and he hasn’t looked back since. A stint across various London merchants before assuming control of all Spirits Buying for a leading shop, he is now looking forward to telling everyone about all things spirits! In his spare time, you may well find him sampling from his own whisky casks or playing bass guitar in his band.
Assistant Spirits Buyer and Sales
Born and bred in the French capital, Rory moved over to England at the age of sixteen to finish his schooling. Those French roots proved very solid and after two stints in Canada either side of University, and a year in Spain as part of his modern languages degree, Rory decided to dive head first into the wine and spirits industry, where he is now Assistant Spirits Buyer and manages both private and trade sales accounts. When not in the office, you will most likely find Rory at the many rugby stadiums around London following the Exeter Chiefs or hacking his way around a golf course.
Administration - Phone Number: +44 (0) 20 7269 0700Open
Information Technology - Phone Number: +44 (0) 20 7269 0704Open
Head of IT
Front End Developer
Operations - Phone Number: +44 (0) 20 7269 0710Open
Head of Operations
UK Delivery Coordinator
London Delivery Driver
HK Staff & Contacts
Hong Kong Office
BI Wines and Spirits Ltd.
27/F Tai Yip Building
141 Thomson Road
Wanchai, Hong Kong
Phone Number: +852 2504 1122
Managing Director Asia Pacific
After completing his studies in the UK and California, Guy joined the wine trade back in 2003 as something “fun to do” while he figured out how to make use of his degree. Within 6 months he discovered that a career in wine is what he had wanted to do all along, he just hadn’t realized it yet. Guy later joined BI in London in 2007, transferred to Hong Kong in 2010 and has been running our businesses in Asia since 2015. When he is not talking about wine, writing about wine or indeed drinking wine, Guy can be found gallivanting around the world exploring new places, discovering different cultures and meeting new people.
Hamish Orr Ewing
Hamish decided to become a wine merchant aged 14 when he saw family friend and trade legend Teddy Davis at work for Taittinger and realised that some people are employed to drink Champagne. He studied Ancient Greek Drinking Culture at university, whilst working in vineyards in Champagne. Upon moving to Bordeaux he played on the Wing for Pauillac Rugby Club for two seasons and worked the 2008 and 2009 vintages in the cellars of Chateaux Giscours and Du Tertre in Margaux. Returning home in 2010, he attained his WSET Diploma in Wines & Spirits and worked for BB&R for five years in their Fine Wine Team. His next role was at a Burgundy & Champagne specialist in London, opening their merchant sales department in Europe and Asia, representing great domaines like Prieure Roch. Finally in 2018 a long-time ambition to work in Asia was fulfilled when he landed his dream job as a Sales Director with BI in Hong Kong, the leading British merchant in Asia. Rugby, rum, cigars, history and gardening are his main vices.
Head of Trade
Keith began his career in wine back in 2002. After 6 years with Hong Kong’s largest wine retailer Keith joined BI’s Hong Kong team in 2008 where he has remained a permanent fixture ever since. A Bordeaux and Burgundy man, there are few wine companies that can match Keith’s individual sales of Classed Growth Claret and Grand Cru Burgundy during the last 10+ years. Working with different Brits during his time at BI, Keith has become a connoisseur of English humour. Outside of work and wine, Keith enjoys spending time with his family and two dogs; Choco and Kimchi.
A native of Kobe, Japan, Ichie’s passion for wine began while studying in Pennsylvania (of all places). After acquiring a BS in Business/Hospitality management, Ichie’s path less-travelled, finally led her across the Atlantic, when in 2000, she joined a prominent London-based Fine Wine Broker. Ichie has never looked back since, later working for the world’s oldest wine merchant before finally finding her home at BI in 2008. A walking encyclopedia of the great wines of Burgundy, when Ichie doesn’t have her nose in a glass or a book, she enjoys yoga, cooking and travelling.
One of the nicest guys in the wine trade, Clem joined BI in 2015 after studying in Australia and then cutting his teeth at one of Hong Kong’s top wine retailers. From trouble shooting technology issues to educating his colleagues on obscure, up-and-coming vignerons, Clem is a tri-lingual (Cantonese, Mandarin and English, both traditional and Aussie) man for all seasons and an integral part of BI’s global success.
Singapore Staff & Contacts
BI Wines and Spirits (Singapore) Pte Ltd
11 Collyer Quay
#13-04 The Arcade
Phone Number: +65 6474 7310
Managing Director Singapore [Mobile: +65 9387 4910]
After over 20 years in Advertising & Marketing, Angelina decided a change was long overdue and jumped at the opportunity when she was offered a job in wine investment in 2007. In that time, she got to know BI and was offered the opportunity to join the family in 2010, taking on the challenge of kick-starting BI’s presence in Singapore that same year in June. Fast forward a decade later, Angelina’s efforts have cemented BI’s place as one of the most successful wine and spirits businesses in Singapore and South East Asia. Outside of work, Angelina loves being pampered at spas and travelling with her family.
Born and bred in Singapore, Mark graduated with a Diploma in communications and a B.Sc. in Psychology. After cutting his teeth in the world of Customer Service, Mark took up an with BI in 2017, assisting the Investment Team with his background in Statistical Analysis. The following year marked his first formal foray into the Wines and Spirits industry in a full-time Sales role in our Singapore office, and the rest, as they say, is history. Today, Mark assists the BI Singapore office in managing their wide portfolio of clients across the region, including helping out with administrative & storage matters in Singapore. When not in the office, you can find Mark studying for his upcoming JLPT or travelling.
USA Staff & Contacts
Address & Registered Office
BI Fine Wine Merchant Inc.
7083 Hollywood Blvd.
Los Angeles, CA 90028
Joe Marchant: +1 (323) 823-9299