Having followed COVID-19 Government advice, we have temporarily closed our London office until further notice. All services will remain running as usual and our staff have been trialing running the business from home for the past two weeks to ensure that you don’t notice a difference to service. If you’d like to chat to one of our team about anything relating to a new or current order, please call the relevant department from the phone list below or email [email protected]
Department Contact Email
BI Customer Support+44 (0) 20 7269 0700
BI General Enquiries+44 (0) 20 7269 0703
Customer Payment Queries+44 (0) 20 7269 0702
Supplier Payment Queries+44 (0) 20 7269 0723
Sales - Tom Chadwick+44 (0) 20 7269 0726
Sales - David Thomas+44 (0) 20 7269 0711
Sales- Sebastian Rowe+44 (0) 20 7269 0714
Sales - Andrew Bruce+44 (0) 20 7269 0709
Sales - Katie Withers Green+44 (0) 20 7269 0720
Sales - Amanda Sutcliffe+44 (0) 20 7269 0708
Sales - Ellie Roberts+44 (0) 20 7269 0701
Sales - Catherine Bauer+44 (0) 20 7269 0707
Reserves / Broking+44 (0) 20 7269 0706
Sales - Spirits+44 (0) 20 7269 0718
Purchasing - Philippe Guittard+44 (0) 20 7269 0715
Purchasing - Giles Cooper+44 (0) 20 7269 0712
UK LiveTrade Queries+44 (0) 20 7269 0719
European LiveTrade Queries+44 (0) 20 7269 0721
Investment+44 (0) 20 7269 0717
Operations+44 (0) 20 7269 0710
Marketing - Charlotte Waring+44 (0) 20 7269 0705
Website Support+44 (0) 20 7269 0713
IT Support+44 (0) 20 7269 0704
General Office Enquiries+44 (0) 20 7269 0716

Staff & Contacts

UK Staff & Contacts

Address & Registered Office
BI Wines and Spirits Ltd.
10 Hatton Garden
London EC1N 8AH
Registered in England & Wales
Company Number 03284109

Press Enquiries

For press enquiries, please contact Charlotte Waring.
Phone Number: +44 (0)20 7269 0705
Email: [email protected]

Directors - Phone Number: +44 (0) 20 7269 0703

Gary Boom

Managing Director

Gary Boom was born in South Africa, and holds a BSc in finance from the university of Cape Town. Between 1985 and 2001, Gary worked for a range of London money brokers specialising in interest rate options, and was a director at Intercapital Group. Gary founded Bordeaux Index in 1997 in London, opened an office in Hong Kong in February 2007, in Singapore in December 2011, and in LA in April 2013. Outside work, Gary loves travel, Burgundy, shooting and Arsenal.

Kat Fowler

Chief Operating Officer

Kat joined BI from 23 years in marketing services. A qualified accountant, she most recently held a global role addressing strategic and operational challenges for an international advertising network. With no formal experience in the wine industry Kat is looking forward to immersing herself in the world of fine wine.

Andrew Bruce


"My father never really worked, but got cash from various sources. He'd make commission on a deal and blow it on the horses"... Not strictly true, as Andrew says his father also spent some money on fine wine, which is how he developed his love of claret and subsequently, all the wines of Europe. Since joining BI, Andrew has met and made friends with people for whom wine is a passion. His palate is now in a state of confusion!

Seb Rowe

Director and Trade Sales

Seb started in the wine trade in 1991 through the traditional route of van driver and worked in various areas of the wine trade until he finally found his niche in sales. Seb was one of the founding members who assisted in setting up BI in 1997, proudly becoming a director and partner of the business in 2004. He spends his spare time sharing fine wine and food with family and friends, listening to live music, following Chelsea and planning which city to run his next marathon in.

David Thomas

Sales Director

David trained in Oenology at Roseworthy College in Adelaide and went on to work vintages at Chateau Cissac in Bordeaux, Taylor's in the Douro Valley and Mount Adam and Turkey Flat in South Australia. Upon returning to the UK, David spent 5 years working agency-side managing a portfolio of French wine brands. David then honed his retail skills, establishing a small independent wine merchant which grew to four shops in Hampshire, before joining BI in 2010.

Colin West


Click the link below to email Colin.

Matthew O'Connell

Head of Wine Investment

Matthew studied Classics at St. John’s College, Cambridge, before spending 12 years working for Goldman Sachs’ Investment Banking Division across a number of roles, with responsibility for some of the firm’s largest clients. Increasingly unable to resist combining work with his passion for fine wine, Matthew was excited to join BI in 2018 to lead all aspects of our fine wine and spirits investment offering, as well as focusing on BI’s corporate strategy. Outside of work, Matthew is a keen gardener and a charity trustee for the Historic England Foundation.

Sales Team - Phone Number: +44 (0) 20 7269 0703

Tom Chadwick

UK Sales Director

Tom first joined the wine trade back in 2000 after returning from a hedonistic trip to Tuscany, when he first learnt about the joys of great wines. Moving up the ranks at various merchants, including a stint in his family's auction business, Tom looks after both Trade and Private clients. Professional highlights include Tom's invitation to a 'once-in-a-lifetime' tasting of vintage Madeira; he still dines out on drinking 1790 Sercial and 1931 Quinta do Noval.

Catherine Bauer

Private Sales

Catherine considers herself 'a true French woman born and bred'; growing up in a land dedicated to food and wine, Catherine has worked for the last 20 years in the fine wine industry and completed WSET exams along the way. She is renowned as Andrew Bruce's "bras droit" here at BI, managing the daily Private sales to an eclectic customer base. She enjoys cooking delicious French food and cycling in Richmond Park.

Katie Withers Green

Private Client Account Manager

Ellie Roberts

Private Client Account Manager

Amanda Sutcliffe

Private Sales

Anneka Swann

Private & On-Trade Client Account Manager

Anneka’s love began as a teenager in Italian-American restaurants where the wine outshone the food. After attending Emory University and UCL, learning Greek, running a radio station, excavating a Victorian golf hole, and collecting a WSET, she ran a boutique London restaurant and its wine list before joining BI. When not writing poetic tasting notes, she’s found discussing the best American terroirs and Celestins.

Investment Team - Phone Number: +44 (0) 20 7269 0715

Matthew O'Connell

Head of Wine Investment

Matthew studied Classics at St. John’s College, Cambridge, before spending 12 years working for Goldman Sachs’ Investment Banking Division across a number of roles, with responsibility for some of the firm’s largest clients. Increasingly unable to resist combining work with his passion for fine wine, Matthew was excited to join BI in 2018 to lead all aspects of our fine wine and spirits investment offering, as well as focusing on BI’s corporate strategy. Outside of work, Matthew is a keen gardener and a charity trustee for the Historic England Foundation.

Geraint Carter

Investment Group

Geraint worked as an analyst at an historic English bank before joining BI - via a short stage in Bordeaux. He has been instrumental in the development of BI’s Investment Group since 2007, and has worked in both London and Hong Kong offices.

LiveTrade Team - Phone Number: +44 (0) 20 7269 0715

Tim Patch

LiveTrade Purchasing

After studying Economics and Management at Manchester University, Tim began working at Fidelity Investment services and CCF Stockbrokers. He then spent the majority of his career at Eurobrokers (where he was an associate director) and Tradition and Tulletts dealing interest rate derivatives. Away from work, Tim swims every morning, practices yoga and is an avid Manchester United fan.

Matt Hobbis


Purchasing Team - Phone Number: +44 (0) 20 7269 0715

Philippe Guittard

Head of Purchasing

Philippe had the good fortune to grow up in a great wine region, the Languedoc; as such working in the wine industry was a natural career choice! After finishing university in Montpellier, Philippe worked in the wine trade in Paris before relocating to London in order to get a new perspective on the industry. Philippe started at BI in 2009 and is now doing what he's most passionate about - Purchasing. Philippe enjoys running, hiking, travel – and of course, great wine.

Giles Cooper


Having walked the familiar path into the wine trade via Majestic Wine’s graduate retail scheme, Giles progressed from store level to Marketing Manager in 2005. For the next 5 years Giles ran the direct marketing function at Majestic before briefly dipping out of wine and into food. Eventually the lure of the wine trade became too much and, in late 2011, Giles returned to the industry of his passion, joining BI as Head of Marketing and PR. After almost 8 years in this role Giles moved across the desk to the Purchasing team where he is now responsible for the New World, Spain and Portugal.

Clemence Lebelle


Margaux Musset


The aptly-named Margaux is originally from Bordeaux – St Emilion to be specific – where her parents run a vineyard; so she has always been in contact with the wine industry. Naturally passionate about wine, Margaux studied Wines and Spirits in Bordeaux. The lure of London and its incredible wine business provided the next challenge, leading Margaux to join Bordeaux Index in the purchasing department.

Oliver Sharp


A native of Birmingham, Oliver studied languages at Leeds University and then began his wine career with a high street merchant, before joining Bordeaux Index in 2006. Oliver now heads up the purchasing department overseeing the Bordeaux inventory as well as keeping a thirsty eye on BI's Italian wine selection. Oliver can often be heard conversing in French, Italian, Thai or Brummie.

Spirits Team - Phone Number: +44 (0) 20 7269 0715

Richard Ellis

Spirits buyer

Having grown up in a family of wine-lovers, Richard was exposed to all things alcohol from an early (ish!) age. Whilst initially only ever allowed to drink wine, his interest was piqued enough by a bottle of Glen Grant whisky found in his Grandfather’s drinks cabinet and he hasn’t looked back since. A stint across various London merchants before assuming control of all Spirits Buying for a leading shop, he is now looking forward to telling everyone about all things spirits! In his spare time, you may well find him sampling from his own whisky casks or playing bass guitar in his band.

Rory Spensley

Assistant Spirits Buyer and Sales

Born and bred in the French capital, Rory moved over to England at the age of sixteen to finish his schooling. Those French roots proved very solid and after two stints in Canada either side of University, and a year in Spain as part of his modern languages degree, Rory decided to dive head first into the wine and spirits industry, where he is now Assistant Spirits Buyer and manages both private and trade sales accounts. When not in the office, you will most likely find Rory at the many rugby stadiums around London following the Exeter Chiefs or hacking his way around a golf course.

Administration - Phone Number: +44 (0) 20 7269 0700

Michelle Wilson

PA to Gary Boom

Emma Sharp

Trading Desk Support

Ellen Trusty

Administrative Support

Information Technology - Phone Number: +44 (0) 20 7269 0704

Paul Turner

Head of IT

Julien Serazin

Lead Developer

Phil Holmes

Senior Developer

Yan Urquiza

Senior Developer

Murray Wynnes

Front End Developer

Shilpa Krishnan


Sean Mooney

IT Support

Operations - Phone Number: +44 (0) 20 7269 0710

Darren Luetchford

Head of Operations

Rakesh Ladva

Logistics Manager

Scott Haley

Stock Control

Raphaelle Thuret

Imports Supervisor

Marion Bournot

Operations/Import Coordinator

Jekaterina Mochova

Exports Coordinator

Alistair Hobdell

UK Delivery Coordinator

Adrian Want

London Delivery Driver

Accounts - Phone Number: +44 (0) 20 7269 0702

Gerald Dreyer

Financial Controller

Steven Godman


Ewelina Konpa


Mariana Graciasova


Marketing - Phone Number: +44 20 7269 0705

Charlotte Waring

Head of Marketing

David Dargahi

Marketing Executive

HK Staff & Contacts

Hong Kong Office
BI Wines and Spirits Ltd.
27/F Tai Yip Building
141 Thomson Road
Wanchai, Hong Kong
Phone Number: +852 2504 1122


Guy Ruston

Managing Director Asia Pacific

After completing his studies in the UK and California, Guy joined the wine trade back in 2003 as something “fun to do” while he figured out how to make use of his degree. Within 6 months he discovered that a career in wine is what he had wanted to do all along, he just hadn’t realized it yet. Guy later joined BI in London in 2007, transferred to Hong Kong in 2010 and has been running our businesses in Asia since 2015. When he is not talking about wine, writing about wine or indeed drinking wine, Guy can be found gallivanting around the world exploring new places, discovering different cultures and meeting new people.

Sales Team

Keith Ho

Head of Trade

Keith began his career in wine back in 2002. After 6 years with Hong Kong’s largest wine retailer Keith joined BI’s Hong Kong team in 2008 where he has remained a permanent fixture ever since. A Bordeaux and Burgundy man, there are few wine companies that can match Keith’s individual sales of Classed Growth Claret and Grand Cru Burgundy during the last 10+ years. Working with different Brits during his time at BI, Keith has become a connoisseur of English humour. Outside of work and wine, Keith enjoys spending time with his family and two dogs; Choco and Kimchi.

Hamish Orr Ewing

Sales Director

Hamish decided to become a wine merchant aged 14 when he saw family friend and trade legend Teddy Davis at work for Taittinger and realised that some people are employed to drink Champagne. He studied Ancient Greek Drinking Culture at university, whilst working in vineyards in Champagne. Upon moving to Bordeaux he played on the Wing for Pauillac Rugby Club for two seasons and worked the 2008 and 2009 vintages in the cellars of Chateaux Giscours and Du Tertre in Margaux. Returning home in 2010, he attained his WSET Diploma in Wines & Spirits and worked for BB&R for five years in their Fine Wine Team. His next role was at a Burgundy & Champagne specialist in London, opening their merchant sales department in Europe and Asia, representing great domaines like Prieure Roch. Finally in 2018 a long-time ambition to work in Asia was fulfilled when he landed his dream job as a Sales Director with BI in Hong Kong, the leading British merchant in Asia. Rugby, rum, cigars, history and gardening are his main vices.

Ichie Yoshida

Sales Manager

A native of Kobe, Japan, Ichie’s passion for wine began while studying in Pennsylvania (of all places). After acquiring a BS in Business/Hospitality management, Ichie’s path less-travelled, finally led her across the Atlantic, when in 2000, she joined a prominent London-based Fine Wine Broker. Ichie has never looked back since, later working for the world’s oldest wine merchant before finally finding her home at BI in 2008. A walking encyclopedia of the great wines of Burgundy, when Ichie doesn’t have her nose in a glass or a book, she enjoys yoga, cooking and travelling.

Clement Lam

Sales Executive

One of the nicest guys in the wine trade, Clem joined BI in 2015 after studying in Australia and then cutting his teeth at one of Hong Kong’s top wine retailers. From trouble shooting technology issues to educating his colleagues on obscure, up-and-coming vignerons, Clem is a tri-lingual (Cantonese, Mandarin and English, both traditional and Aussie) man for all seasons and an integral part of BI’s global success.

Ling Tong

Asset Management Director


Vani Kong

Head of Operations Asia Pacific

Winnie Lai

Operations Manager Hong Kong & China


Derek Au


Singapore Staff & Contacts

Singapore Office
BI Wines and Spirits (Singapore) Pte Ltd
11 Collyer Quay
#13-04 The Arcade
Singapore 049317
Phone Number: +65 6474 7310


Angelina Teh

Managing Director Singapore [Mobile: +65 9387 4910]

After over 20 years in Advertising & Marketing, Angelina decided a change was long overdue and jumped at the opportunity when she was offered a job in wine investment in 2007. In that time, she got to know BI and was offered the opportunity to join the family in 2010, taking on the challenge of kick-starting BI’s presence in Singapore that same year in June. Fast forward a decade later, Angelina’s efforts have cemented BI’s place as one of the most successful wine and spirits businesses in Singapore and South East Asia. Outside of work, Angelina loves being pampered at spas and travelling with her family.

Sales Team

Mark Leong

Sales Executive

Born and bred in Singapore, Mark graduated with a Diploma in communications and a B.Sc. in Psychology. After cutting his teeth in the world of Customer Service, Mark took up an internship with BI in 2017, assisting the Investment Team with his background in Statistical Analysis. The following year marked his first formal foray into the Wines and Spirits industry in a full-time Sales role in our Singapore office, and the rest, as they say, is history. Today, Mark assists the BI Singapore office in managing their wide portfolio of clients across the region, including helping out with administrative & storage matters in Singapore. When not in the office, you can find Mark studying for his upcoming JLPT or travelling.


Suki Li

Operations Manager Singapore

USA Staff & Contacts

Address & Registered Office
BI Fine Wine Merchant Inc.
7083 Hollywood Blvd.
Los Angeles, CA 90028
Joe Marchant: +1 (323) 823-9299


Joe Marchant

Director [Mobile: +1(323) 823-9299]