Staff & Contacts

UK Staff & Contacts

Address & Registered Office
BI Wines and Spirits Ltd.
10 Hatton Garden
London EC1N 8AH
Registered in England & Wales
Company Number 03284109

Press Enquiries

For press enquiries, please contact Giles Cooper.
Phone Number: +44 (0)20 7269 0705

Directors - Phone Number: +44 (0) 20 7269 0703

Gary Boom

Managing Director

Gary Boom was born in South Africa, and holds a BSc in finance from the university of Cape Town. Between 1985 and 2001, Gary worked for a range of London money brokers specialising in interest rate options, and was a director at Intercapital Group. Gary founded Bordeaux Index in 1997 in London, opened an office in Hong Kong in February 2007, in Singapore in December 2011, and in LA in April 2013. Outside work, Gary loves travel, Burgundy, shooting and Arsenal.

Kat Fowler

Chief Operating Officer

Andrew Bruce


"My father never really worked, but got cash from various sources. He'd make commission on a deal and blow it on the horses"... Not strictly true, as Andrew says his father also spent some money on fine wine, which is how he developed his love of claret and subsequently, all the wines of Europe. Since joining BI, Andrew has met and made friends with people for whom wine is a passion. His palate is now in a state of confusion!

Seb Rowe

Director and Trade Sales

Seb started in the wine trade in 1991 through the traditional route of van driver and worked in various areas of the wine trade until he finally found his niche in sales. Seb was one of the founding members who assisted in setting up BI in 1997, proudly becoming a director and partner of the business in 2004. He spends his spare time sharing fine wine and food with family and friends, listening to live music, following Chelsea and planning which city to run his next marathon in.

David Thomas

Sales Director

David trained in Oenology at Roseworthy College in Adelaide and went on to work vintages at Chateau Cissac in Bordeaux, Taylor's in the Douro Valley and Mount Adam and Turkey Flat in South Australia. Upon returning to the UK, David spent 5 years working agency-side managing a portfolio of French wine brands. David then honed his retail skills, establishing a small independent wine merchant which grew to four shops in Hampshire, before joining BI in 2010.

Colin West


Click the link below to email Colin.

Sales Team - Phone Number: +44 (0) 20 7269 0703

Tom Chadwick

UK Sales Director

Tom first joined the wine trade back in 2000 after returning from a hedonistic trip to Tuscany, when he first learnt about the joys of great wines. Moving up the ranks at various merchants, including a stint in his family's auction business, Tom looks after both Trade and Private clients. Professional highlights include Tom's invitation to a 'once-in-a-lifetime' tasting of vintage Madeira; he still dines out on drinking 1790 Sercial and 1931 Quinta do Noval.

Catherine Bauer

Private Sales

Catherine considers herself 'a true French woman born and bred'; growing up in a land dedicated to food and wine, Catherine has worked for the last 20 years in the fine wine industry and completed WSET exams along the way. She is renowned as Andrew Bruce's "bras droit" here at BI, managing the daily Private sales to an eclectic customer base. She enjoys cooking delicious French food and cycling in Richmond Park.

Katie Withers Green

Private Client Account Manager

Anneka Swann

Private & On-Trade Client Account Manager

Anneka’s love began as a teenager in Italian-American restaurants where the wine outshone the food. After attending Emory University and UCL, learning Greek, running a radio station, excavating a Victorian golf hole, and collecting a WSET, she ran a boutique London restaurant and its wine list before joining BI. When not writing poetic tasting notes, she’s found discussing the best American terroirs and Celestins.

Lewis Byrne

Head of BIX & Client Reserves

Lewis adopted the “school of life” approach, joining the wine trade after his completing his A-Levels. Upon gaining his WSET advanced level qualification, Lewis moved into wine logistics before joining BI in 2008 as Client Reserves Manager. Recently, Lewis joined the Sales Team operating under dual roles. Currently studying for a BA in Management, Lewis enjoys eating out, walking and frequenting Stamford Bridge... as long as the Harwood Arms comes before or after.

Investment Team - Phone Number: +44 (0) 20 7269 0715

Matt OConnell

Head of Wine Investment

Matt studied Classics at St. John’s College, Cambridge, before spending 12 years working for Goldman Sachs’ Investment Banking Division across a number of roles, with responsibility for some of the firm’s largest clients. Increasingly unable to resist combining work with his passion for fine wine, Matt was excited to join BI in early 2018 to focus on all aspects of our fine wine and spirits investment offering. Outside of work, Matt is a long-suffering Arsenal fan and a keen gardener.

Geraint Carter

Investment Group

Geraint worked as an analyst at an historic English bank before joining BI - via a short stage in Bordeaux. He has been instrumental in the development of BI’s Investment Group since 2007, and has worked in both London and Hong Kong offices.

Joe Haynes

Investment Analyst

LiveTrade Team - Phone Number: +44 (0) 20 7269 0715

Tim Patch

LiveTrade Purchasing

After studying Economics and Management at Manchester University, Tim began working at Fidelity Investment services and CCF Stockbrokers. He then spent the majority of his career at Eurobrokers (where he was an associate director) and Tradition and Tulletts dealing interest rate derivatives. Away from work, Tim swims every morning, practices yoga and is an avid Manchester United fan.

Matt Hobbis


Purchasing Team - Phone Number: +44 (0) 20 7269 0715

Philippe Guittard

Head of Purchasing

Philippe had the good fortune to grow up in a great wine region, the Languedoc; as such working in the wine industry was a natural career choice! After finishing university in Montpellier, Philippe worked in the wine trade in Paris before relocating to London in order to get a new perspective on the industry. Philippe started at BI in 2009 and is now doing what he's most passionate about - Purchasing. Philippe enjoys running, hiking, travel – and of course, great wine.

Oliver Sharp


A native of Birmingham, Oliver studied languages at Leeds University and then began his wine career with a high street merchant, before joining Bordeaux Index in 2006. Oliver now heads up the purchasing department overseeing the Bordeaux inventory as well as keeping a thirsty eye on BI's Italian wine selection. Oliver can often be heard conversing in French, Italian, Thai or Brummie.

Sylvain Lepeltier


Originally from Normandy, Sylvain earned his BS in Business specialising in food and beverages. In London, he completed his WSET Advanced and worked for a prominent high street wine retailer before starting at BI. His favorite wines are Burgundian reds and German Rieslings. When Sylvain isn't studying for his WSET Diploma, he can be found playing the drums, cheering for Arsenal, or perhaps not at all – he loves travelling almost as much as fine wine.

Margaux Musset


The aptly-named Margaux is originally from Bordeaux – St Emilion to be specific – where her parents run a vineyard; so she has always been in contact with the wine industry. Naturally passionate about wine, Margaux studied Wines and Spirits in Bordeaux. The lure of London and its incredible wine business provided the next challenge, leading Margaux to join Bordeaux Index in the purchasing department.

Clémence Lebelle


Spirits Team - Phone Number: +44 (0) 20 7269 0715

Richard Ellis

Spirits buyer

Having grown up in a family of wine-lovers, Richard was exposed to all things alcohol from an early (ish!) age. Whilst initially only ever allowed to drink wine, his interest was piqued enough by a bottle of Glen Grant whisky found in his Grandfather’s drinks cabinet and he hasn’t looked back since. A stint across various London merchants before assuming control of all Spirits Buying for a leading shop, he is now looking forward to telling everyone about all things spirits! In his spare time, you may well find him sampling from his own whisky casks or playing bass guitar in his band.

Rory Spensley

Assistant Spirits Buyer and Sales

Born and bred in the French capital, Rory moved over to England at the age of sixteen to finish his schooling. Those French roots proved very solid and after two stints in Canada either side of University, and a year in Spain as part of his modern languages degree, Rory decided to dive head first into the wine and spirits industry, where he is now Assistant Spirits Buyer and manages both private and trade sales accounts. When not in the office, you will most likely find Rory at the many rugby stadiums around London following the Exeter Chiefs or hacking his way around a golf course.

Marketing & PR - Phone Number: +44 (0) 20 7269 0705

Giles Cooper

Head Of Marketing and PR

Having walked the familiar path into the wine trade via Majestic Wine’s graduate retail scheme, Giles progressed from store level to Marketing Manager in 2005. For the next 5 years Giles ran the direct marketing function at Majestic before briefly dipping out of wine and into food. Eventually the lure of the wine trade became too much and, in late 2011, Giles returned to the industry of his passion, joining BI as Head of Marketing and PR.

Ellie Roberts


Administration - Phone Number: +44 (0) 20 7269 0700

Michelle Wilson

PA to Gary Boom

Emma Sharp

Trading Desk Support

Ellen Trusty

Administrative Support

Information Technology - Phone Number: +44 (0) 20 7269 0704

Paul Turner

Head of IT

Julien Serazin

Lead Developer

Phil Holmes

Senior Developer

Yan Urquiza

Senior Developer

Murray Wynnes

Front End Developer

Shilpa Krishnan


Sean Mooney

IT Support

Operations - Phone Number: +44 (0) 20 7269 0710

Darren Luetchford

Head of Operations

Rakesh Ladva

Logistics Manager

Scott Haley

Stock Control

Raphaelle Thuret

Imports Supervisor

Marion Bournot

Operations/Import Coordinator

Alistair Hobdell

UK Delivery Coordinator

Adrian Want

London Delivery Driver

Accounts - Phone Number: +44 (0) 20 7269 0702

Gerald Dreyer

Financial Controller

Steven Godman


Ewelina Konpa


Mariana Graciasova


HK Staff & Contacts

Hong Kong Office
BI Wines and Spirits Ltd.
27/F Tai Yip Building
141 Thomson Road
Wanchai, Hong Kong
Phone Number: +852 2504 1122


Guy Ruston

Managing Director - Hong Kong

Sales Team

Hamish Orr Ewing

Sales Manager

Keith Ho

Private Sales Manager

Ichie Yoshida

Trade Sales


Clement Lam

Administrative Support


Vani Kong

Hong Kong Imports & Exports

Winnie Lai

Hong Kong Deliveries


Derek Au


Singapore Staff & Contacts

Singapore Office
BI Wines and Spirits (Singapore) Pte Ltd
11 Collyer Quay
#13-04 The Arcade
Singapore 049317
Phone Number: +65 6474 7310


Angelina Teh

Managing Director [Mobile: +65 9387 4910]

Sales Team

Mark Leong



Suki Li

Operations and Admin Executive

USA Staff & Contacts

Address & Registered Office
BI Fine Wine Merchant Inc.
7083 Hollywood Blvd.
Los Angeles, CA 90028
Joe Marchant: +1 (323) 823-9299


Joe Marchant

Director [Mobile: +1(323) 823-9299]